MOS:TM says trademarks rendered without any capitals (reddit) are usually capitalized (Reddit), but trademarks beginning with a one-letter lowercase prefix pronounced as a separate letter (eBay) do not need to be capitalized if the second letter is capitalized. CGPGrey ( talk) 21:16, 30 August 2013 (UTC) Not as per Wikipedia style guidelines. If eBay is written with a lowercase 'e' on its article then reddit should be with a lowercase 'r' on its article. Reddit, according itself is written in lowercase.